According to “Millennials in the U.S.”, a report from Packaged Facts, many generational ties bind this diverse group of young consumers and differentiate them from older consumers.  Millenials, defined as those in the 18- to 29-year-old age group, share key traits such as a deep comfort with technology, heavy involvement in social media, a multitasking mentality, and non-stop immersion with screens on cell phones, digital tablets and PCs.  Peer-to-peer marketing remains at the core of brands seeking to build a systematic presence on college campuses; however marketers are trying to reach out to Millenials through their increasingly tech-savy lifestyles. While face-to-face techniques such as sampling and event marketing still have their place, social media and mobile marketing are increasingly the tools of choice in the college market.
For further information: www.packagedfacts.com/Millennials-6912998